Taking inspiration from some of the most memorable, irreverent and attitudinal lines in history,
Smart Alec Cat offers freelance copywriting
I seek to carve out a space on your vendor list and in your memory by doing a better job than your average copycat.
Why great copy makes a great difference.
Great Copy Starts Revolutions
“LET THEM EAT CAKE” has been attributed to Marie Antoinette by the starving people of France, who really didn’t need another reason to have a revolution. Apparently it wasn’t even her line, but it’s made for great parody ever since!
Great Copy Gets Shared
“EAT MY SHORTS” is what Bart Simpson said to Principal Skinner in kindergarten.
He was right on the money, as usual and his quip became famous.. It was originally an ad-lib from actress Nancy Cartwright (the voice of Bart) in a moment of inspiration at a table read.
Great Copy Helps Sales
“JUST DO IT” is the famous slogan coined by Wieden and Kennedy for Nike.
It revolutionized a generation into not being so lazy and tripled Nike’s sales over a decade.
Great Copy Starts Revolutions
“LET THEM EAT CAKE” has been attributed to Marie Antoinette by the starving people of France, who really didn’t need another reason to have a revolution. Apparently it wasn’t even her line, but it’s made for great parody ever since!
Great Copy Gets Shared
“EAT MY SHORTS” is what Bart Simpson said to Principal Skinner in kindergarten.
He was right on the money, as usual and his quip became famous.. It was originally an ad-lib from actress Nancy Cartwright (the voice of Bart) in a moment of inspiration at a table read.
Great Copy Helps Sales
“JUST DO IT” is the famous slogan coined by Wieden and Kennedy for Nike.
It revolutionized a generation into not being so lazy and tripled Nike’s sales over a decade.
Ask me about my "copywriter-on-call" program!
In addition to creative direction and per project writing, I also offer copywriting, proofreading and content idea services on retainer. For an affordable monthly fee, you are guaranteed to have the support you need in place. Your business will benefit and grow when you have a copywriter on call.
Why do I need a copywriter on retainer?
Cost Savings
You reap the cost savings because the retainer fee will generally be lower than a per project basis.
If you have more copy needs in some months than others, a retainer allows you the advantage of cost averaging over time,
helping with budgeting and cash flow allocations.
Time Savings
Good copywriters are hard to find on short notice. Having a trusted copywriter resource on hand is a lifesaver when the deadlines hit, allowing internal staff to focus on results. Forming longer-term relationships with vendors helps transform your internal workflow into shorthand that will save you valuable time.
Performance Enhancement
A copywriter who works with your brands, projects and staff on a regular basis naturally provides more consistency
in quality and tone than you can expect from a hiring a variety of writers.
Strategic Planning
Knowing that you have the writing resource in place allows you the bandwidth to create the assets needed for a content management plan, one that internal staff may not have the time to implement. With your assigned editorial calendar plan,
I will be writing your much-needed marketing communications on a regular turn-around while you focus on bigger fish!
In addition to creative direction and per project writing, I also offer copywriting, proofreading and content idea services on retainer. For an affordable monthly fee, you are guaranteed to have the support you need in place. Your business will benefit and grow when you have a copywriter on call.
Why do I need a copywriter on retainer?
Cost Savings
You reap the cost savings because the retainer fee will generally be lower than a per project basis.
If you have more copy needs in some months than others, a retainer allows you the advantage of cost averaging over time,
helping with budgeting and cash flow allocations.
Time Savings
Good copywriters are hard to find on short notice. Having a trusted copywriter resource on hand is a lifesaver when the deadlines hit, allowing internal staff to focus on results. Forming longer-term relationships with vendors helps transform your internal workflow into shorthand that will save you valuable time.
Performance Enhancement
A copywriter who works with your brands, projects and staff on a regular basis naturally provides more consistency
in quality and tone than you can expect from a hiring a variety of writers.
Strategic Planning
Knowing that you have the writing resource in place allows you the bandwidth to create the assets needed for a content management plan, one that internal staff may not have the time to implement. With your assigned editorial calendar plan,
I will be writing your much-needed marketing communications on a regular turn-around while you focus on bigger fish!